Investing in Hokkaido


Labelled as the ‘Aspen of Asia’, with an average annual snowfall of 12 to 15 meters many recognize Niseko as the only international-class ski resort in Asia.

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Niseko Hirafu

Aspen of Asia - Niseko - International-class Ski Resort in Asia

Labelled as the ‘Aspen of Asia’, with an average snowfall of 12 to 15 meters each winter, many recognize Niseko as the only international-class ski resort in Asia, with no other location comparable. These world-renowned white winters of powder plus the widespread use of English and easy transport links for visitors from markets such as Bangkok, Singapore, Hong Kong, Taiwan, Shanghai and Seoul, mean there is little hassle for visitors from an incredibly wide region of potential visitors. Now as a potential host of the alpine events at the 2030 Winter Olympics, Niseko is the center of attention right now.

With the opening of the Park Hyatt and Ritz Carlton Reserve Niseko and many other international projects in the pipeline Niseko will continue to grow into the future to service the needs of these visitors.

Prime land prices in Niseko have risen consistently over recent years making it the top real estate market for investment in Japan. Increasing property values as well as new hotels and increased foreign residential ownership, Niseko is also fast turning into a destination for summer activities.

With the stunning natural landscape and comfortable temperatures Hokkaido summers are popular with Japanese domestic and Asian tourists wanting to escape the humidity elsewhere and enjoy the clean air, blue sky and colorful fauna. At the same time, there is an array of outdoor activities including hiking, cycling, golf, rafting, fishing, festivals and plenty more on offer.

More often than not buyers tend to be young families investing in the area who then encourage others they know to do the same. With many large developments having sold well in recent times and pent-up demand from the last couple years it is expected that the same will continue in 2023.