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The heartbeat of the Niseko ski area.

Hirafu has long been established as the go-to destination for property buyers and tourists alike

Sought-after status

Home to the widest range of restaurants, bars and hotels as well as many iconic developments new and operational, from the glorious boutique hotel of Kyo, new for 2023, to the ever popular Vale Niseko, Intuition, Skye and Maples, and new kids on the block such as Setsu and Muwa.With many of the most popular ski-lifts and gondolas accessible from the town and a range of ski shops and other amenities, Hirafu's sought-after status remains consistent and unwavering.

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A vibrant location for families

Access to the other key areas of the ski resort make Hirafu's central position an attractive proposition, with easy travel to Hanazono, Niseko Villa, Annupuri and of course the main town of Kutchan. Beyond its accessibility credentials it remains a vibrant location for families of all ages to spend their winter holidays with illuminated ski-runs at night and sweeping vistas in the daytime. With a range of property prices and options available there is something for everyone in Hirafu.

Developments in this Area

Niseko Kyo

Brand new for the 2023/24 season, Niseko Kyo is an elegant addition to the luxury boutique hotel market.
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Niseko kyo AJP B0011592 Edit
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