The Future for Furano, Hokkaido is indeed Bright!

Jan 31, 2023
Furano hokkaido resort


No longer a secret location, Furano’s appeal is its two-season income potential with visitors descending on the town in the summer as well as the winter months. Hokkaido’s driest powder can be found in the Furano winter, whereas the summer months produce stunning flower fields and delicious fresh produce, which can be equally visited by car or by bicycle. Daisetsuzan National Park with its countless hiking trails is also on the doorstep.

Inbound tourist numbers will undoubtedly rebound this winter and next summer season after Japan’s border policies were relaxed – coupled with the fact that the domestic luxury accommodation market was developed over the last few years, growth looks here to stay. This winter sees the opening of NISADE managed Fenix West following in the footsteps of its sister project Fenix Furano, with other exciting developments such as Intuition Furano on the horizon. Land prices in Furano and satellite towns like Naka- Furano continue to rise as resort-grade developments grow in number. The future for Furano is indeed bright.

For any Furano property, land, and development information please contact us for further information.


Furano Summer

Furano is located in the heart of Hokkaido, served by both Sapporo Airport and Asahikawa Airport, as well as multiple train and bus connections. Famed for its natural beauty, lavender, fresh produce and wineries; as well as enjoying the town itself, visitors to Furano can make use of its gateway position offering access to the nearby flower fields, Hokkaido’s largest national park, Daisetsuzan with stunning hiking trails, watersports along the river, Asahikawa with its zoo and stunning Tokachi Region to the east famed for spacious views and its dairy. No matter if you travel by car, on foot or by bicycle, Furano is the ideal location to recharge the batteries after months in the city. Come and share in one of Japan’s greatest jewels.

Guide to the four best ski resorts in Hokkaido


Furano in the winter

Furano’s winters have been known to Japanese tourists for many years, as its reputation grows, increasingly international visitors are coming to enjoy its average of 9m of light, dry powder. Packed into the Furano resort are 11 lifts and over 30km of runs, some groomed, many left for powder lovers to enjoy. A varied terrain, not only en piste but Furano offers excellent side country and back country options, which will keep even the most experienced skiers and boarders satisfied. Furano is also perfectly placed to explore the Hokkaido’s Powder Belt, which features the resorts of Kamui Links, Asahidake, Kurodake and Tomamu. A wide range of non-skiing winter activities such as snowmobiling, snow-shoe hiking, dog sledding, ice fishing and even winter hot air ballooning mean you won’t get bored!

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