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The Niseko real estate market in Japan has emerged as a highly attractive destination for property investment.
The Niseko real estate market in Japan has emerged as a highly attractive destination for property investment, gaining even more momentum in the post-COVID era. With its stunning natural beauty, world-class skiing facilities and a renewed focus on safety and well-being, Niseko has become a sought-after haven for domestic and international buyers looking for secure and lucrative investment opportunities in a post-pandemic world.
In this report, we will review how the Niseko market performed post covid and where the Niseko market is heading in the coming years.
A change in the market
In previous years, the hotel condominium market was the most prominent in Niseko. With collective sales reaching over 1.3b USD in 2018-2019 during a time when Niseko experienced a “sellers' market” as the development sector struggled to meet demand. However, over the last couple of years Niseko has experienced a construction boom adding over 400 new luxury apartments to the area making it a “buyers’ market” once again. This has affected the market with a temporary slowdown in condominium sales.
The increase in construction also saw a rise in luxury estates such as Odin Hills, Drift and Intuition Furano and an increase in demand for chalet-style holiday homes from veteran visitors wanting to enjoy all the charm Niseko has to offer but at a slower pace.
The drop in the Japanese yen also saw a change in the market, which continued the upward momentum as investors wanted to protect their assets.
Luxury Brands Now Calling Hokkaido Home
Niseko’s increased popularity over the last decade has attracted the attention of some of the world’s most coveted hotel operators. With luxury brands such as the Park Hyatt, Ritz Carlton, The Vale, Hilton now calling Niseko home and Banyan Tree, Nikko Style & the coveted Rosewood group all opening new Hotels in the 2024-2025 winter season, which will take Niseko’s reputation to new heights and see the market continue to rise.
Over the last decade, the village of Hirafu has been the focus of the Niseko area with a concentrated number of condominium accommodations and amenities while returning visitors are looking to explore different areas of Niseko there has been a rise in demand in the neighboring resorts and other areas of Hokkaido. With the opening of the Park Hyatt and its amenities in the Hanazono area, land sales and estates in the area have increased with projects such as Odin Hills, Kaba Niseko and Hana Creek leading the market. The Niseko Village, Kondo, & Annupuri areas have not only seen an increase in land sales for similar estates and chalet properties but will also welcome the Rosewood-operated New World La Plume Niseko Resort, which aims to bring the luxury brand level of luxury to Niseko Village as well as increasing the availability of amenities such as restaurants and bars to the area.
Rusutsu has been a slowly emerging area over the last decade, with its quiet lift lines varied terrain in winter and 4 golf courses and a theme park in summertime. With various chalet-style properties being built in the area the market has been steadily increasing and in December 2020, Rusutsu welcomed The Vale Rusutsu, the first condominium Hotel in the area. The hotel and resort are quickly providing great returns with record sales for the 22-23 season, which are expected to be beaten in the 23-24 season. With net returns of 3% expected for all properties in the area.
Check out all of our Rusutsu listings here
Furano has become a hotspot for international investors in Japan's real estate market. Its captivating landscapes, outdoor activities and rich local culture have attracted global interest. Accessible from both Sapporo and Asahikawa Airports as well as by train, bus and limousine taxis, getting to Furano has never been easier, driving up demand for properties. The market offers a range of investment opportunities, with the welcoming of luxury apartments such as the Fenix or Kaku place & chalet-style properties to the area. With government support and growing year-round tourism, Kitanomine and the areas surrounding Furano (Naka Furano, Kami Furano, Biei and Higashikawa) present a promising investment landscape for international buyers.
The Facts and Numbers
At Nisade Real Estate, we prioritise facts and numbers. Our approach is to provide a perfect blend of both to provide a thorough & informative understanding of the real estate market. Count on us to deliver accurate information and insights for informed investment decisions. Trust Nisade Real Estate for a successful real estate journey.